THINK ABOUT ALL OF THE DIFFERENT KINDS OF DECISIONS WE MAKE

THINK OF HOW PRICE INFLUENCES YOUR DECISION TO BUY SOMETHING.  WHAT KIND OF PRODUCTS OR SERVICES?  WHAT ARE THE REASONS THAT YOU RELY ON PRICE TO HELP YOU MAKE YOUR DECISION?

Remind yourselves of the different kinds of decisions consumers make.  why do we use proxies like price other than our own assessment of the product or service to make our decision?  What makes us think generic drugs are of lesser quality or efficacy than brand name pharmaceuticals?  take some time to reflect on these questions and the IP as well as the research written on pricing and its influence on brand loyalty, quality assessment and consumer choice.

this should be a very very interesting discussion