Think about an Effective PR Setup

Consider the three ways public relations might be set up in the organizational hierarchy. Explain which setup enables PR to fulfill its ideal role and be most effective for the organization. Include details from the given example in your explanation.

When considering the three ways public relations might be set up by the organizational hierarchy,

Defensiveness vs$.$ Explanation

Imagine you were a spokesperson for Facebook or Instagram when "The Facebook Files" stories broke. Would you advise a defensive response or an explanatory response? Explain your rationale.

Think about Organizational Relationships

Suppose you are new to an organization and realize that you will need to have good working relationships with colleagues in the legal, marketing, and advertising functions. Which relationship do you think might be most challenging and why? What could you do to try to build the best possible