Think about choices to include and choices to avoid when developing a mission statement.

Drag and drop each of the following phrases to either the Good Mission Statements box or the Poor Mission Statements box.

Describes the business the organization is in

Is specific

Addresses customers the organization serves

Is very broad

Is product$-$oriented

Lists all the products the organization sells

Is meaningful

States what the organization wants to accomplish

Is less than seven words

Is market$-$oriented

Poor Mission Statements Droppable

Poor Mission Statements DroppablePoor Mission Statements

Good Mission Statements Droppable

Good Mission Statements DroppableGood Mission Statements