Think about the final project that you did with your group and the buyer journey. Which of these steps that you did NOT take when focusing on as for their top priority? $q,$

Create a benchmark of competitors so you can imitate their unique value proposition in the current environment

Create different buyer personas to create a representation of target market based on data collected from existing and target customers $q,$

$$ Social media audit to analyze the effectiveness of current social media efforts to understand audience, competitors and trends $q,$

$$ Conducting surveys and$/$or focus group interviews to understand consumer attitudes and general sentiment

$$ Leverage SEO tools like Semrush to come up with unique on$-$page SEO strategies