Question: Think about why reference group influence on a consumer's decision to buy a particular brand or to buy a product in general may be impacted

Think about why reference group influence on a consumer's decision to buy a particular brand or to buy a product in
general may be impacted by where the product is consumed and the level of need for the particular consumer.
Compare your evaluations of influence and explain the differences and/or similarities in your answers.
 Think about why reference group influence on a consumer's decision to

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