Think and create a PRODUCT or SERVICE that does currently not exist yet in the market. This product might be something that you have always wanted to make, or you think that people might need, or people dont know they need yet, because it hasnt been invented.

Your group is required to prepare a marketing plan about the product or service that you are proposing. The marketing plan must consist of the following:

Brief Introduction of the product or service. No need to be very detailed as it will be done in section 4a. Market analysis a. Consumer behavior which needs or wants that this product or service tends to fulfill.

b. Competitor analysis since the product is new, find out the nearest product or service that already in the market that can be classified as the nearest competition.

Marketing strategy a. Selecting who are your customers segmentation strategy and target market

b. Value proposition differentiation and positioning strategy (must synchronize with the analysis done in the market analysis above)

Marketing Mix a. Product you may use the three levels of the product as a basis to explain the product features, attributes, and/or packaging and others. b. Pricing strategy c. Distribution strategy d. Marketing communication strategy