Think and create PRODUCT or SERVICEthat does currently not existyet in the market. This product might be something that you have always wanted to make, or you think that people might need, or people don't know they need yet, because it hasn't been invented.

Chosen Product: Automated Self Clean and Dry Mattress and Sofa System

• This product will clean and dry the Mattress and Sofa automatically once detects any dirt (e.g, Urine, Saliva, Stain, etc).
• There will a waste Storage in which we need to discard by ourselves when there is an indication once the tank is full.
• We should Top-up the detergent, water and comforter when there is an indication once the tank is empty.
• Target People: All Families with children's, old aged people, pets

Your group isrequiredto prepare marketing plan for the product or service that you are proposing. The marketing plan must consist of the following:

1. Brief Introductionof the product or service. No need to be very detailed as it will be done in section 4a.
2. Market analysis

a. Consumer behaviour - which needs or wants that this product or service tends to fulfill.

b. Competitor analysis - since the product is new, find out the nearest product or service that already in the market that can be classified as the nearest competition.

3.Marketing strategy

a. Selecting who are your customers - segmentation strategy and target market

b. Value proposition - differentiation and positioning strategy (must synchronize with the analysis done in the market analysis above)

4.Marketing Mix

a. Product - you may use the three levels of the product as a basis to explain the product features, attributes, and/or packaging and others.

b. Pricing strategy

c. Distribution strategy

d. Marketing communication strategy