Think back to a recent$$or very memorable$$out$-$of$-$stock experience. Did this stockout occur in a physical store or online? What were you shopping for? How did you feel when you couldn$$t find what you were trying to buy? How did your disappointment affect your loyalty to the offending supplier?

Why do you think the stockout occurred; that is$,$ what were the underlying causal factors? If the stockout experience was part of a major news story, do an Internet search to find out what went wrong. Finally, what role did forecasting play in the stockout?

OR

Think about the S&OP and CPFR processes. What are the common characteristics between these two demand$-$management $/$ order fulfillment processes? Imagine you are being interviewed by a blogger who is writing a story on these two practices. The blogger asks, $$Why is S&OP $($CPFR$)$ a powerful tool? Where does the magic come from?$$ How would you respond? The blogger also asks, $$What is the hardest thing about making CPFR $($S&OP$)$ work?$$ How would you respond?