Think of a product that you would like to introduce in the market and answer the following
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Question:
Think of a product that you would like to introduce in the market and answer the following questions:
- What are the FAB (Features, advantages, and benefits of the product) of the product? (4%)
- Make up a price which will differentiate it in the market from the same products and mention two proofs why do you think this product will be successful? (4%)
- Use SPIN (Situational, problem, Implications and Need Pay-Off) method to create the questions for your buyer. (4%)
- Please list 2 objections from the buyer and use the learned strategies to handle the objections. (4%)
Related Book For
Making Hard Decisions with decision tools
ISBN: 978-0538797573
3rd edition
Authors: Robert Clemen, Terence Reilly
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