Thinking about a target audience, explain which one(s) you would use and why (support it with any principles from the article and/or your book).

What ethical issues regarding your tactic would you warn your client about? What must they keep in mind when putting it into motion?

Best Practices for SMM Begin with a strategy backed by an SMM plan. Random or inconsistent use of social media will not produce any benefits.

Be honest and transparent in all your social media efforts. Attempts to misinform or deceive will soon be outed to the detriment of the brand and the marketer. Building trust will be amply repaid in the long run.

Identify your target audience and understand its media behavior before you begin. There are many ways to engage on social media and different audiences will respond to different kinds of communications.

Welcome participation and feedback from your audience. Remember, the audience controls the communications, not the marketer.

Remember that what you know today may not be valid tomorrow. SMM changes with the evolution of technologies and of audiences and the social media marketer must be vigilant and nimble to keep up with the changes.