Thinking about promotion, what are the two most commonly$-$known strategies $($they are

opposites$)?$ Here are the descriptions of how these two are implemented:

means to get the product out through the channel into the consumers' faces

by encouraging distributors to sell it $($e$.$g$.$ isle displays at grocery$)$

means incentivize the customers to demand the product and bring them to

you $($e$.$g$.$ seasonal products like Pumpkin Spice Latte over at Schaffer Coffee$)$