Question: Thinking globally, why is it generally more difficult to both reduce costs and be locally responsive? [ Objective 1 2 . 1 Local responsiveness usually
Thinking globally, why is it generally more difficult to both reduce costs and be locally responsive? Objective Local responsiveness usually raises costs Cost reductions often miss the market Local responsiveness means adapting products and management to local markets which does not lead to economies of scale A focus on cost reduction leads to productoriented thinking by treating all markets as the same All of the above
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