Question: Third Question Answer the questions below in relation to YourBudget.com, which is an online service that helps householders control and balance their budget. 10 points

Third Question

Answer the questions below in relation to YourBudget.com, which is an online service that helps householders control and balance their budget.

10 points

a. As a consultant to this online business, you understand the importance of the additional 3Ps to the business. Provide specific recommendations for each to illustrate how the

additional services marketing mix Ps apply to this service context (6 marks).

b. YourBudget.com is particularly concerned about the perception of service quality. Which ONE of the 5 dimensions of Service Quality (SERVQUAL) do you suggest they focus more

resources on? Justify your answer (4 marks)

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