Question: This a video case study, you need to watch the video on the M&M ' s promotion in Week 1 0 , to

This a video case study, you need to watch the video on the "M&M's" promotion in Week 10, to be able to answer this case study. After watching the video answer this case by Selecting which of the goals from the "AIDA" model in chapter 11, "Integrated Marketing Communications", is M&M's trying to achieve, be sure to support your response with marketing concepts, please no assumptions.

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