Question: This activity / assignment will help students understand all three phases of the purchase process. Activity: Many people have purchased or are considering an update

This activity/assignment will help students understand all three phases of the purchase process.
Activity: Many people have purchased or are considering an update of a new smartphone. Identify some of the consumer behavior variables that will impact the purchase of a smartphone. Apart from price which is an economic variable, which consumer behavior variables would most likely influence your purchase of one if you haven't already purchased one.

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