This activity concerns mainly country-of-origin effects. Your task is to select a product you own and check its country-of-origin label for where it was made. Then address the following questions:

1. Describe the product, its brand name, and its country of origin.
2. Explain its product type (please refer to pp 5-7 for the four types of consumer products) for most of its target consumers in the US.
3. Analyze its potential country-of-origin effect(s) for consumers in the US.
4. Explain whether the effect(s) improves or hurts its brand image in the US.