This activity is important because a consumer's ability to buy products and services is related to income. Marketing managers must understand the differences between gross, disposable, and discretionary income to ensure that consumers can afford to purchase products. Without sufficient consumer income, marketing exchange cannot occur.

The goal of this activity is to demonstrate your understanding of the components of consumer income: gross income, disposable income, and discretionary income.

Roll over each income attribute, then match it with the income component it best describes.

Gross income

Disposable income

After needs