This activity is important because as a manager, you must be aware of culture and cultural differences. Cultural awareness is essential to the success of international managers. Often, cultural differences make domestic management practices ineffective in an international environment.

The goal of this exercise is to demonstrate your understanding of different aspects of culture and how they affect business decisions.

Read the case and answer the questions that follow.

Tiffany is an executive at On the Green, a manufacturer of golf clubs, golf balls, and other golfing equipment. She is thrilled when the CEO asks her to become the general manager of a new office that will soon open in Tokyo, Japan. She is scheduled to move to Japan in six weeks, and she spends much of that time reading up on Japanese culture. $($Select two answers.$)$

Check All That Apply

ethnocentrism

parochialism

national pride

cultural heterogeneity

bilingualism