This activity is important because as world trade has grown, more companies have entered the global market. Once a

firm decides to enter the global market, it must choose which means of market entry is the most appropriate. The global

market entry strategies vary greatly on the dimensions of financial commitment, risk, marketing control, and profit

potential.

The goal of this activity is to demonstrate your understanding of the different types of global market entry strategies:

exporting, licensing, joint venture, and direct investment.

Match the global marketing examples to the appropriate market$-$entry strategy.

$1$

Direct Exporting

$2$

Joint Venture

$3$

Licensing

$4$

Direct Investment

$5$

Franchising

$6$

Indirect Exporting