This activity is important because as world trade has grown, more companies have entered the global market. Once a firm decides to

enter the global market, it must choose which means of market entry is the most appropriate. The global market entry strategies vary

greatly on the dimensions of financial commitment, risk, marketing control, and profit potential.

The goal of this activity is to demonstrate your understanding of the different types of global market entry strategies: exporting,

licensing, joint venture, and direct investment.

Group the types of global entry strategies by the example that best represents each category. Move each label to the correct drop

zone box. The notes button next to a label provides more information.

Labels

$($i$)$

Drop Zones

Reset Ail

Ericsson and CGCT

Indirect Exporting

$(1/6)$

Direct Exporting $(2/6)$ Licensing $(3/6)$