Question: This activity is important because companies introducing a new product face a decision critical to its long - term success: How should the firm position

This activity is important because companies introducing a new product face a decision critical to its long

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term success: How should the firm position its new product such that prospective buyers view it as desirable as compared to those products offered by its competitors?

Pickleball is one of the fastest

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growing sports in the United States and is starting to gain popularity internationally. The game, played with a paddle and a lightweight ball similar to a whiffle ball, plays as a combination of ping pong and tennis. Imagine that you are a manager for a global sporting good company whose responsibility includes paddle sports. Your company wants to enter the pickleball paddle market and you need to decide how to position its lines of paddles.

The goal of this activity is to demonstrate your understanding of the different types of product and promotion strategies firms utilize as part of their global marketing programs.

Identify the positioning strategy described for each of the pickleball paddles. Move each label to the correct drop zone box. The notes button next to a label provides more information.

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