This activity is important because consumers pass through varlous stages as they make choices about which products and services to purchase. Collectively, these stages are known as the purchase decision process.

Behind the visible act of making a purchase lies an important decision process and consumer experience that must be understood for effective marketing. The length of the purchase decision process and time spent in the process will vary by consumer type and product purchased. Marketers study the purchase decision process to help them market their products more effectively.

The goal of this activity is to demonstrate your understanding of the purchase decision process applied to purchasing lunch.

Label each step of the purchase decision process with the activity that corresponds with each stage. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels

$($i$)$

Drop Zones $$

Problem

Information recognition: search:

Alternative evaluation:

Purchase $$

$$

Full and happy $$