This activity is important because digital marketing has some real benefits over conventlonal marketing lechniques. First, customer commumications are richer, lastel, and interactive. Second, digital medla help companles reach new larget markets more easily, affordably, and quichly than ever before. Finally, digital medla help marketers utilize new resources in seeking out and communication with customers. One of the most important benefits of digital markeling is the ability of marketers and customers to easily share information.

The goal of this click and drag is to demonstrate your understanding of how businesses can use digital media to affect the marketing mix

Roll over the company names to read the hints. Match the company actions to the correct category.

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