This activity is important because in order to best position their brand or product for consumers to be able to find it$,$ marketers must consider how consumers are searching for brands or products like theirs. How do you search for coffee shops near you? How do you search for a new book to read? Or a new foundation to try in your daily makeup routine? All of these considerations likely require different search strategies that may involve a Google search, asking friends, searching on social media, or any number of other search strategies.

The goal of this activity is to demonstrate your understanding of the marketing strategies that brands may adopt based on consumer$$s information search patterns.

Match the marketing strategy undertaken to the scenario it best describes.