Question: This activity is important because it is essential that salespeople understand the different lead generation methods they may utilize. Andrew recently joined Optus Restaurant Supply

This activity is important because it is essential that salespeople understand the different lead generation methods they may utilize. Andrew recently joined Optus Restaurant Supply in Louisville, Kentucky, as a new salesperson. Andrew has been assigned the task of generating leads in the Northern Kentucky territory and is considering how best to proceed. Andrew is considering the characteristics of each lead generation method before he starts the prospecting process next week.

The goal of this exercise is to match four common lead generation methods with the characteristics of using each.

Read each of the characteristics of certain lead generation methods that Andrew is familiar with and match them to the appropriate lead generation method he should use for each.

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