This activity is important because it will help students reinforce their overall understanding and knowledge of various types of retailers. The goal of this activity is to demonstrate your understanding of the different types of retailers, what identifies them as a certain type of retailer, what differentiates them from other retailers, and how the retailer competes. Match each retailer type to its corresponding retailer examples. 1 Food Retailers 2 Warehouse Clubs 3 Off-Price Stores 4 Discount Stores 5 Category Specialists 6 Convenience Stores 8 Extreme Value Stores Specialty Stores 7 9 Drug Stores 10 Department Stores Match each of the options above to the items below. Wide variety/wide breadth, shallow assortment/shallow depth, Low prices, advertise often, often have supercenters. Strategy to compete is adding groceries. Inconsistent assortments. Strategies to compete are lower prices for brand-name products, opportunistic buying, and the treasure hunt appeal. Minimal customer service (i.e. no shopping bags), inexpensive store design, limited assortment of fast-selling items=low prices. Strategy to compete is food sampling. Carries both soft and hard goods, national brands and private label brands; typically located in malls. Strategies to compete are increasing the amount of exclusive merchandise they sell, increasing their use of private-label merchandise, and expanding their omnichannel presence. Concentrate on a limited number of complementary merchandise categories and provide a high level of service; typically located in malls. Strategies to compete are knowledgeable sales associates and fast fashion. Deep assortment and narrow variety of merchandise; typically located as a free-standing store (not in a mall). Strategy to compete is exceptional, deep assortment on products with sales associate expertise. Shallow assortment; convenient locations. Strategy to compete is on-the-go food options for customers who stop for gasoline. Wide variety of fresh perishables and other food items. Strategy to compete is new value-added services such as online ordering and delivery. Prescription pharmaceuticals represent substantial portion of business. Strategy to compete is growing cosmetics and food categories to compliment health product assortments. Target low-income consumers; have smaller packages of name-brand consumables. Strategy to compete is adding refrigerated food offerings to become a destination store for household necessities