This activity is important because managers face the difficult task of planning, implementing, and evaluating marketing programs once the firm has decided to compete in the global market. As marketing mangers develop the marketing program, they must balance the cost savings of standardization against the benefits of customization.

The goal of this activity is to demonstrate your understanding of the different types of product and promotion strategies firms utilize as part of their global marketing programs.

Group the global marketing strategy by the product and promotion. Move each label to the correct drop zone box. The notes button next to a label provides more information. gasoline producer, toyota, shiseido