Question: This activity is important because marketers must be continuously looking for changes in the marketplace that might affect their offerings. These changes in the marketplace

This activity is important because marketers must be continuously looking for changes in the marketplace that might affect their offerings. These changes in the marketplace can be either opportunities or threats for the firm. The process of continually gathering information on and interpreting the trends found in the external environment is called environmental scanning The goal of this activity is to demonstrate your understanding of the different types of environmental forces that are often uncovered during an environmental scan. Select the most appropriate source of environmental force that represents each of the situations below 1. Millennials currently make up over half of the workforce in the United States, and this number is predicted to rise to 75% by 2025(Click to select) in midair

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