This activity is important because marketers must be continuously looking for changes in the marketplace that might affect

their offerings. These changes in the marketplace can be either opportunities or threats for the firm. The process of continually

gathering information on and interpreting the trends found in the external environment is called environmental scanning.

The goal of this activity is to demonstrate your understanding of the different types of environmental forces that are often

uncovered during an environmental scan.

Select the most appropriate source of environmental force that represents each of the situations below.

Millennials currently make up over half of the workforce in the United States, and this number is predicted to rise to $75\%$

hv $05$

In Amsterdam, a bridqe is being built entirely by robots that are capable of "printing" complex steel objects in midair.

The first drone delivery in the United States occurred in summer $2015,$ but it was not by retail giant Amazon. Instead,

startup Flirtey won the drone delivery race.

The Consumer Products Safety Commission $($CPSC$)$ has proposed new rules and standards for youth and adult ATVs.

As a result of the COVID$-19$ pandemic, the inflation rate for food in China exceeded $11\%$ in $2020.$

A new entrant in the microwavable pastry market, has sales that are currently at $$1$ million but recent deals with Target

and Walmart could upset industry leaders.

Verizon developed new $5$ edge technology, which will impact virtual reality $($VR$),$ mixed reality $($XR$),$ and augmented