This activity is important because marketers must be continuously looking for changes in the marketplace that might affect their offerings. These changes in the marketplace can be either opportunities or threats for the firm. The process of continually gathering information on and interpreting the trends found in the external environment is called environmental scanning.

The goal of this activity is to demonstrate your understanding of the different types of environmental forces that are often uncovered during an environmental scan.

Roll over each issue$/$activity and match it with the force category to which it belongs. $$

Power plant

Nueva York Te emissions Amo $$

Money to spend $$

In Amsterdam, a bridge is being built entirely by robots that are capable of "printing" complex steel objects in midair.

Social Forces

Economic Forces

Technological Forces

Competitive Forces

Regulatory Forces