This activity is important because marketers should understand the power of social media when developing their loyalty program.

Marisa is a new marketing analyst for the Paragould Hotel chain. She is reviewing the hotel's current social media activities and trying to classify where each will fit into the three main areas the company wants to focus on: $(1)$ Give your customers a specific hashtag and CTA so you can easily monitor and reward mentions, $(2)$ assign a social currency or value to the social actions your consumers take, and $(3)$ be prepared to surprise and delight someone for his or her actions as they happen.

The goal of this activity is to assist Marisa by identifying social media tools for each objective.

Group each of the six social media activities Paragould Hotel is currently using and categorize each according to the appropriate social media loyalty objective of the company. Move each label to the correct drop zone box.