This activity is important because marketers should understand the various ways they can help encourage and support a successful closed$-$loop supply chain. A closed$-$loop supply chain is one that maximizes value creation by recovering value from product or material returns. The main idea behind a closed$-$loop supply chain is that fewer products or product components end up in a landfill or are improperly disposed of$.$

Brittany recently took the job as a marketing analyst for Roe Apparel, which designs women$$s professional and casual clothing. Brittany and the company are very concerned about sustainability and are implementing a closed$-$loop supply chain focused on encouraging everyone associated with the company$$from those who work in manufacturing the products, to the retailers who sell the products, to the customers who buy the products$$to better utilize this type of supply chain.

The goal of this exercise is to assist Brittany by sorting each of the $(6)$ ideas that were discussed at a recent meeting into categories focused on the manufacturer, the retailer, and the customer.

For each description, select the correct actor.

$1.$ Repair returned goods and send back to the customers.

$($Click to select$)$

$2.$ Reuse materials from products damaged during the manufacturing process.

$($Click to select$)$

$3.$ Focus on returning clothes to Roe Apparel that were not purchased, but that can be sold through other channels.

$($Click to select$)$

$4.$ Offer a convenient place for local customers to recycle any type of clothes that Roe Apparel can then purchase and reuse.

$($Click to select$)$

$5.$ Provide return suggestions online and discounts for future products when items are returned directly to the manufacturer.

$($Click to select$)$

$6.$ Show videos on the Roe Apparel website about how product recycling helps the environment.

$($Click to select$)$