Question: This activity is important because marketing managers follow the steps in the promotional process as they manage their advertising activities. For an advertising campaign to

This activity is important because marketing managers follow the steps in the promotional process as they manage their advertising activities. For an advertising campaign to be successful, a significant amount of time and effort must be allocated to the development stage of the process.
The goal of this activity is to help you better identify and understand the steps involved in developing an advertising program.
to maximize exposure television ad ran frequently right before the movie hit the theaters and then stopped

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