This activity is important because marketing managers must choose between the various forms of advertising media available as they develop their communication plans. Each of the eight common media types has distinct advantages and disadvantages, which requires that marketing managers understand strengths and weaknesses of the media alternatives$\mathrm{.}2$The goal of this exercise is for you to understand the advantages, disadvantages, and examples of some of the most common media alternatives$\mathrm{.}01$:$21$:$42$Roll over each item to read the hint. Drag and drop each of the advantages and disadvantages to the appropriate media type, then drag and drop an example of each media type to the appropriate category.Market SegmentationHelpLDSave & ExitSutMiller LiteHigh visibilitySuperior targetingLittle targetingAdvantagePolo Ralph LaurenLong lead time, high costTelevision AdvertisingNike AirMaxHigh cost, low exposureRadioAdvertisingCan bepersonalizedLacks visualMagazineAdvertisingNegative perceptionCredit card offersOutdoorAdvertising$/$AdvantageLarge audienceLow cost, local targetsDirect MailDisadvantageExampleWandu's