This activity is important because marketing managers need to understand how consumers make decisions about which products to purchase. Oftentimes, consumers skip or minimize one $($or more$)$ steps of the consumer purchase decision process due to variations in their level of purchase involvement. Marketing managers must identify which of the three variations of the consumer purchase decision process consumers typically use for their products so that they can market appropriately to their consumers.

The goal of this activity is for you to identify examples of extended problem solving, limited problem solving, and routine problem solving purchases.

Read each description of the consumer purchase and then drag it into the correct problem solving classification.

Greg's microwave just stopped working. He loves to eat popcorn while he studies so he needs to replace it now. The features he cares about are price and size since it has to fit on his bookcase and be cheap.

Extended problem solving

Limited problem

problem