Question: This activity is important because marketing managers need to understand why consumers choose to shop and buy online so that they can influence online purchasing

This activity is important because marketing managers need to understand why consumers choose to shop and buy online so that they can influence online purchasing behavior. Consumers typically list convenience, choice, customization, communication, control, and cost as the primary reasons they choose to shop online; therefore, marketing managers need to ensure that their websites provide these benefits.

The goal of this activity is to demonstrate your understanding of the six primary benefits consumers seek from online shopping.

Read the description of each customer shopping scenario to determine what online customer benefit it represents, then drag it to the appropriate place on the chart.

Convenience

Communication

The goal of this activity is to demonstrate your understanding of the six primary benefits consumers seek from online shopping.

This activity is important because marketing managers need to understand why

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Treat Tower: To make the holidays delicious, Juan visits cheryls.com to order a cookie tower for his family. Within minutes, he receives an email with his order conformation and, a few days later, a...

This activity is important because marketing managers need to understand why consumers choose to shop and buy online so that they can influence online purchasing behavior. Consumers typically list...

This activity is important because marketing managers need to understand why consumers choose to shop and buy they can influence online purchasing behavior. Consumers typically list convenience,...

Outline: Introduction: Understanding the lmportance of the Marketing Process Practice Activities: 1. Identifying Market Segments A Closer Look. Voluntrip-Traveling for a Cause 2. Identifying a Target...

Required information Skip to question Outline: Introduction: Understanding the Importance of the Marketing Process Practice Activities: 1. Identifying Market Segments A Closer Look:...

1. How much in cash (including cash equivalents) did Starbucks Corporation have on September 29, 2013? 2. What were the company?s total assets at September 29, 2013? At September 30, 2012? 3. Write...

Find the company selected for the Week 2 ( Starbucks ) assignment's annual report from SEC.gov or the investor relations section of the company's website. Be careful not to use quarterly reports....

An investment of $83 generates after-tax cash flows of $48.00 in Year 1, $72.00 in Year 2, and $135.00 in Year 3. The required rate of return is 20 percent. What is the net present value ?

List the changes that occur as an organization grows in size. List the changes that occur as an organization ages over time. Are the two lists the same? Explain any differences you find.

The IRR of A B , a lending - type cash flow, is 1 0 % while the market rate is 5 % , leading the analyst to conclude that Project A has a higher NPV than Project B . However, this does not guarantee...

Consider a 10 -year bond with a face value of $1,000 that has a coupon rate of 5.6%, with semiannual payments. a. What is the coupon payment for this bond? b. Draw the cash flows for the bond on a...