This activity is important because modern marketing affects every person and every organization. Understanding what is marketed helps us appreciate the breadth and depth of marketing. Products $($what is marketed$)$ are bundles of tangible and intangible attributes that satisfy consumer needs and can be classified as goods, services, or ideas.

The goal of this activity is to demonstrate your understanding of the three different types of products: goods, services, and ideas.

Group each product by its type. Move each label to the correct drop zone box. The notes button next to a label provides more information.