This activity is important because one of the core aspects of marketing is to create value for customers. Marketing traditionally has

$3$

been divided into a set of four interrelated decisions known as the marketing mix, or four Ps: product, price, place, and promotion. Two

points

travel$-$oriented companies$-$one a producer of goods, the other a service provider$-$have different marketing mixes.

Skipped

The goal of this activity is to recognize that companies make different marketing mix decisions to offer value. In this activity, you will categorize a set of statements about each company's marketing activities according to the four Ps $($product$,$ price, place, and promotion$).$

Match the type of company and the relevant marketing mix factor to the description of each business scenario.

References

Because manufacturing costs are relatively low, Backpacks To Go focuses on high sales volume instead of a high sales price. $$

Backpacks To Go sells travel backpacks that contain travel toiletries, a travel document pouch, and hidden currency pockets. $($Click to select$)vv$

Adventuresome Travel organizes travel adventure packages for students. $$

Backpacks To Go sells its merchandise in a wide variety of sporting goods stores that are often located in high$-$traffic shopping centers. $$

Adventuresome Travel advertises a lovebird special around valentine's Day, with lots of romantic add$-$ons to its regular travel packages. $$

Backpacks To Go makes a TV commercial in which trendy students are shown wearing travel backpacks and visiting exciting destinations. $$

Adventuresome Travel relies heavily on e$-$commerce $($website sales$)$ because its customers do not need to inspect the product physically. $q,$

Because consumers see the value in the time, energy, and research Adventuresome Travel invests in building its travel packages, the company is able to charge more than its competitors. $$