Question: This activity is important because the final price serves many functions for the firm. The final price must be high enough to cover the firm's
This activity is important because the final price serves many functions for the firm. The final price must be high enough to cover the firm's costs and achieve the firm's objectives, but also low enough to be attractive to consumers. To set the final price, marketing managers begin with the list quoted price and then make price adjustments, Marketing mangers use both discounts and allowances. which are reductions from the list price given, as a reward for performing an activity to arrive at the final price. The four most common types of discounts are quantity. seasonal trade functional and cash. The goal of this exercise is to demonstrate your understanding of the four types of discounts used by sellers. Select the most appropriate category of discount for each of the eight examples below. Chiquita encourages Smoothie King to pay its bills for bananas quickly by offering a discount on bills that are paid within days. Seasonal To encourage Target Stores to place its orders for bagged candy well before the trickortreat season, Hershey offers a low price on Reese's Peanut Butter Cups for orders placed before June. Seasonal Radio Flyer tries to get toy stores to order snow sleds and saucers in May by temporarily lowering the retailer's cost for its outdoor snow toy line Click to select Costco can purchase up to pallets of water from the manufacturer for $ per pallet, but the costs drops to $ per pallet for orders of or more pollets. Click to select To get bills for its storage products paid quickly, Rubbermaid offers a discount on bills that are paid in full within days. Click to select Pepsi offers a grocery store a reduction in the pallet price of Pepsi products in exchange for the store setting up a large football themed display at the front of the store. Click to select Consumers can buy a fourpack of Dove White Beauty Bars for $ or they can buy an eightpack of the same soap for $Click to select Haggar offers Kohl's a reduction in the cost of its Men's Cool Flat Front Pants in exchange for Kohl's running local advertising featuring Haggar products. Click to select
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