This activity is important because the Intemet has created tremendous opportunitles for businesses to forge relationships with consumers and business customers, targel markets more precisely, and even reach previously inaccessible markets at home and arand the world. Digtal communication oflers a completely new dimension in connecting with others. Some of the characteristics that distingush digital from traditional communication are addressability, Interactivity, occessibillty, connectivity, and control. This exercise looks at what these characteristic mean and how they enhance marketing.

The gasl of this clich and drag is to demonstrate your understanding digital media and digital marketing, demonstrate the role of digital maketing and social networking in today's business environment, and to illustrate how businesses can use different types of social networking media.

Roll over the items to read the hints. Match the company actions to the correct characteristic.

Interactivity

Procter & Gamble

Accessibility

Connectivity

Benjamin Moore &$Co.$

Adaressability