This activity is important because there is a clear distinction between pricing strategies and pricing tactics. A pricing strategy is a long$-$term approach to setting prices broadly in an integrative effort $($across all the firm's products$)$ based on the five Cs $($company objectives, costs, customers, competition, and channel members$)$ of pricing.

Pricing tactics, in contrast, offer short$-$term methods to focus on select components of the five Cs$.$ Generally, a pricing tactic represents either a shortterm response to a competitive threat $($e$.$g$.,$ lowering price temporarily to meet a competitor's price reduction$)$ or a broadly accepted method of calculating a final price for the customer that is short$-$term in nature. The goal of this activity is to demonstrate an understanding of the different pricing tactics aimed at consumers.

Read each statement and match it to a pricing tactic aimed at consumers.

$1$

Rebate

$2$

Price Bundling

Leader Pricing

$3$

Seasonal Discount

$4$

Coupon

Quantity Discount

$8$

Markdown