This activity is important because understanding retailing is an important responsibility for marketing managers. There are many forms of retailing and many ways to classify retailers. For example, retailers can be classified by their form of ownership, level of service, of type of merchandise carried.

The goal of this activity is to demonstrate your understanding of the different ways of classifying retailers.

Roll over each retailer to read its description. Then, drag the retailer to type of retail classification it exemplifies.