Question: This activity is important because understanding the face needs of yourself and others will help you communicate more effectively and build stronger relationships. The goal

This activity is important because understanding the face needs of yourself and others will help you communicate more effectively and build stronger relationships.

The goal of this activity is to demonstrate your understanding of various types of face needs.

Read the case and answer the questions that follow.

The ABM Society allows marketers from many companies to meet regularly and discuss innovative marketing practices. The society creates task forces to explore certain topics. The artificial intelligence

(

)

task force was recently set up to explore the impact of AI technologies on marketing.

The AI task force has met several times. Right away, Cathy felt that Daniel was pushing an agenda on the group too quickly. Geoff suggested they take more time to get to know one another before developing an action plan, but Cathy suggested that might not be the most efficient thing to do

.

Janice jumped in to describe her experience with AI and asked the group what their backgrounds with AI were. Tom pointed out that he didn

t think Janice was referring to her background in AI but rather her experience in information technology more broadly. Tom then suggests everyone does some research on various AI topics and begins delegating topics, but Daniel suggests that his original idea for an agenda would be a better use of their time.

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