Question: This activity requires you to read an article on how McDonald's included healthier meal options for children and adults from moving to what it stands

This activity requires you to read an article on how McDonald's included healthier meal options for children and adults from moving to what it stands for, to 'good food fast'.McDonald's vows to ramp up marketing of healthy optionsIn small groups, discuss which market segments McDonald's had to target as they shifted from burgers and fries to healthier options.

For example psychographic segmentation, demographic segmentation

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