Question: This activity will need to be observed. Your assessor has a list of criteria to base your assessment on. Analyse the following scenario. Scenario B
This activity will need to be observed. Your assessor has a list of criteria to base your assessment on. Analyse the following scenario. Scenario B Magnatech Ltd. is a pioneer in automation projects. Recently, they have adopted digital marketing strategies to promote their brand and products. Jason is the Senior Product Manager at Magnatech. The management has hired three external consultantsMartha, Henry and John - as their digital marketing experts to gain insight into their performance in the digital space and monitor how well they are doing on social media, online sites and external review pages. Although they plan to obtain this information through surveys and other actions, they need to understand the importance of monitoring the organisation's social media and establish a proper schedule for monitoring the organisation's social media, online sites and external review pages. Jason has set up a meeting with his colleagues and the three digital marketing experts to identify the steps to determine said schedule. For this activity, you will assume the role of Jason, who is the Senior Product Manager, and work with two of your peers who will play the role of the digital marketing expert. Lead a discussion with your peers to understand the importance of monitoring social media and finalise the steps to determine a schedule for monitoring organisation's social media, online sites and external review pages.
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