Question: This activity/assignment will allow studentsto systematically understand the general and specific environments of business. Activity I: Select any company of your choice. Identify its strengths

This activity/assignment will allow studentsto systematically understand the general and specific environments of business.

Activity I:Select any company of your choice. Identify its strengths and weaknesses. Then analyze the company's context, customers, competitors, and collaborators.

This activity/assignment will help students understand the importance and impact of market segmentation.

Activity II:What social problems do you think is the world's biggest?Wars?Global warming?Resource imbalances?How could you start to solve a big social problem through marketing?.

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