Question: This all the data that is include. It does not need more but rather a process thought. For each analysis, write out the null hypothesis,

This all the data that is include. It does not need more but rather a process thought.

For each analysis, write out the null hypothesis, explain what the analysis is looking at, calculate anything you think needs calculating (like expected cell counts), identify whether you think the null is right, and then tell the manager what the results mean.

This all the data that is include. It does not need more but rather a process thought.

Type of Customer

100% loyal (1) Switcher (2) Non-buyer (3)

Average Happiness 22.6 20.2 15.7

Source Variation F p

Between Groups 157 6.54 .035

Within Groups 463.2

Total 620.2

Post hoc tests

1 vs 2 p = .73

1 vs 3 p = .03

2 vs 3 p = .05

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