Question: This assessment aims to write a paper, which provides a critical review of the literature on Globalisation and Marketing A Positive Impact upon Society. 1.

This assessment aims to write a paper, which provides a critical review of the literature on Globalisation and Marketing A Positive Impact upon Society.

1. Critically discuss the relevance of international value chains and the dilemmas implicit in implanting them in organisations (COI) 2. Appraise the upstream and downstream value chain related activities of a global firm. (COI) 3. Strategically evaluate the global supply-chain and marketing activities of a firm. (COI) 4. Develop rigorous analytical and communication skills demonstrated through a write-up of formal business reports (DP) (SID)

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