This assessment is very much hands-on and application based in line with current Oman and global trends and thrust to get students fully immersed in business realities in line with contemporary marketing discipline. Company visits are not required as secondary research will suffice. The analysis will be based on secondary data to be collected by the student. Keep in mind Competitor Analysis, Branding, Unique Selling Proposition (USP), Digital Marketing and Women as Consumers issues for the chosen company as you work on this assessment, and this must be clearly articulated right through.

Generally linking the above case with realities in the Oman market and globally undertake a critical analysis of current marketing issues currently affecting the burger king company. Address brand building and brand communities, the Global Consumer, ethical debates in marketing & advertising in the chosen company and possible pitfalls as it manages contemporary marketing issues highlighted?