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ASSESSMENT Multiple Choice: Read each statement carefully and select the best answer. Write the letter of your answer. If no answer is found in the choices, write the correct answer. 1. The sum total of physical and psychological satisfactions it provides to the buyer? a. Product c. Services b. Goods d. Environment 2. An element of product which may or may not be physical or tangible in nature consists of those items where the management has some control, but not direct or easy. These are the feelings that the customer is looking for in a product. abuborg bozo ba. Product c. Services LON bezed-biloe 101 9 b. Goods d. Environment 3. Comprises all the non-physical and intangible attributes that the management can control. Here, employees play a major role with variables like friendliness, speed, attitude, professionalism, lie to Jail stolgro, responsiveness, and so on. insca. Product puborg To sis2 101 c. Services q b. Goods d. Environment 4. It refers to the tangible items provided by a hospitality marketer to bebasinl are you? its customers.so abuborg lo quote A St a. Product ni nottonut vard c. Services 101 b. Goods d. Environment 5. Creation of products with new or different characteristics that offer new or additional benefits to the customer. Soivise and to alis STSHE berevilsb ed iliw 12 a. Product Developmentwuhong b. Product Planning C. Product Features and Modification d. Product Advantage SHIT sDiv192 SAT 6. The ongoing process of identifying and articulating market requirements that define a product's feature set. a. Product Development b. Product Planning c. Product Features and Modification d. Product Advantage 55